9 Reasons Your Business Needs a Website

Many businesses can start their operations without a website, however at some point most businesses will reach a point when they find it necessary, they want to increase visibility and authority and much more.

Here are 9 reasons that your business needs a website:

1) Your website is the online storefront of your business.

The number one reason your business needs a website is that it is your online store front! A website is a way to connect your audience with your business. Whether or not you have a brick and mortar business, most people start their search for a service or product online. If you do not have a website for potential customers to look at, you risk losing your customer to a competitor that does. Why pass up an opportunity to showcase your business online? But just because you have a website doesn’t mean you do not need to market it. For tips on how to increase your website traffic read my blog post How to Get More Traffic to Your Website.

2) Your website can be used to provide helpful information to your prospects & customers.

Another reason your business needs a website is that once you get traffic to your website you now have an opportunity to tell your visitors all about your products and services! Here is where you can explain how your products & services serve them and the results or benefits they will receive. This is where you can speak to your Ideal Client (or customer) and explain why you are the best choice for them!

3) Your website can help establish you as an authority in your industry & create trust with your audience.

If you want to be seen as an expert in your industry having a website can add to your authority. This is where you get to share your knowledge in a way that conveys trust & loyalty with your audience. You can do that by creating a website that is a great resource for your Ideal Client and give them reasons to return to your site (and refer others to your site) again and again! The best way to establish yourself as an expert, by using your website, is within the copy (aka the words) that you write for the pages of your website, as well as utilizing your blog! Writing informative & helpful articles that you post on your website helps to establish your authority & trust-factor by showcasing your knowledge & expertise! If words aren’t your thing or you haven’t been trained on how to write for conversions, hire a great Copywriter like Rose Copywriting.

4) Your website can help showcase & up-sell your services.

To add to reason #2… one of the most exciting reasons that your business needs a website is that your website can be used to upsell your products & services. Your visitors may come to you because they know about one or two products or services you offer, but when they visit your website they may learn that you offer so much more. You can also use your website to upsell after they have made a purchase, such as bundling your products or services with another product or service.

5) Your website can sell your products or services during off hours.

This is one of my favorite reasons your business needs a website! Your website can answer questions and or sell for you while you are away (either during off hours, when you are running errands, sleeping, or sipping margaritas on a beach somewhere). Your website works around the clock, 24-7 and never needs to take breaks, and you don’t have to pay it overtime, vacation time or a 401k!

6) Your website can be used to attracted online visitors to your business (via SEO).

Now this is really cool! Another reason your business needs a website is that you can use SEO to attract your Ideal Client. To learn more about SEO and how it can increase traffic to your website for FREE read How to Get More Traffic to Your Website.

7) Your website can act as a customer support hub for your clients.

Now this reason is super convenient! Again, your website can act as an employee (or multiple if you have tons of traffic), by answering common questions, explaining policies and procedures, providing resources for additional support, such as phone numbers, email addresses, or chat bots, etc.

8) Your website can add resources & training for your customers or prospects.

Similar to reason #7, you can provide resourceful links that will aid customers in making purchase decisions or to explain processes, add tutorial videos. onboard and off-board clients, etc. Having a website for your business is a great way to add value to your client or customer experience.

9) Your website can help grow your email list & beat out social media.

You can provide helpful freebie resources in exchange for customer or prospect’s email addresses. Email marketing is HUGE and HIGHLY effective! Your messages and offers have a greater chance of being seen by your Ideal Client because you are not competing with social media algorithms.

As you can see there are many reasons why your business needs a website. You don’t have to get crazy with it. You can DIY your website and you don’t have to do it alone. My course can teach you how to nail your branding and design your own website. Or you can hire a designer, like me! Either way, you can do it and it just needs to be informative, easy to navigate, and should speak to your Ideal Client!

As always, I hope you found this article helpful. If you have any questions or comments please leave them below. I’d love to hear from you!